Make Your Value Obvious Fast
Stop second guessing your idea and walk away with real direction today.
Everything you get in one simple system
Mockup for illustration. Actual product is a digital download.
Kill vague claims and produce sharp, testable value props that convert.
Value Prop Kit takes you write a clear value prop, then test it in 10 conversations.
What you'll unlock
- A clear value proposition you can use everywhere
- A short list of top outcomes your customer truly cares about
- Stronger before and after language for your pages
- Clear differentiation that reduces price pressure
- A value statement that feels confident and specific
Best for: Founders with weak landing page clarity who want clarity fast
This kit replaces weeks of confusion with one clear plan you can use today.
What you get inside the kit
Launch pricing for early supporters
One time purchase. Instant download.
- Complete the entire system in under 90 minutes
- Includes all worksheets, guides, and clarity tools
- Lifetime access with free updates
We'll notify you when this kit launches. No spam.
"I finally had a one sentence explanation that made people nod instead of squint."
— Tess M., Solo FounderYou start with a product that sounds fine, but not compelling. Then you identify the real outcome, translate features into value, and write a crisp promise with proof. By the end, your value feels obvious and easy to buy.
Who this is for
- You cannot explain your product clearly yet
- Your copy sounds generic and you want it sharper
- You want value that is obvious without long explanations
Who this is not for
- You want done for you copywriting
- You refuse to pick a primary customer outcome
- You want clever slogans more than clear value
How it works
Simple, guided, no overwhelm.
Download instantly after purchase
Define your customer and their top desired outcomes
Translate features into clear before and after value
Write a one sentence value prop and supporting proof
Still have questions?
Here are the ones founders ask most.
How long does it take?
Most founders finish in 45 to 75 minutes and can apply it immediately.
Is this the same as positioning?
Value prop is what you deliver and why it matters. Positioning is how you win versus alternatives. They work best together.
What if I have multiple benefits?
You can keep multiple benefits, but this kit helps you pick the lead promise that converts.
Will this help my homepage?
Yes. The output is built to drop into headlines, subheads, and section copy.
Do I get updates for free?
Yes. Future updates are included.
Save with a bundle
Go further for less. This kit is included in these bundles.
Starter Bundle
Early founder starter pack.
5 kits included
Most affordable way to get started.
Clarity Bundle
Lock vision, audience, voice, and angle.
6 kits included
Perfect if you want crystal clear direction fast.
Full System Bundle
All 20 kits. One price.
20 kits included
Everything you need to build and launch with confidence.
Go deeper with more clarity tools
Explore complementary kits that work beautifully with the Value Prop Kit.