Know Exactly Who You Are Building For
Stop second guessing your idea and walk away with real direction today.
Everything you get in one simple system
Mockup for illustration. Actual product is a digital download.
A sharp persona canvas with triggers, contexts, and a day in the life.
Persona Kit takes you build one real persona with triggers, objections, and message angles.
What you'll unlock
- A core persona you can use across product and marketing
- Clear motivations, triggers, fears, and desired outcomes
- A language bank of words your customer actually uses
- A shortlist of objections and how to answer them
- More confident product decisions because the user is real
Best for: Audience builders and early products who want clarity fast
This kit replaces weeks of confusion with one clear plan you can use today.
What you get inside the kit
Launch pricing for early supporters
One time purchase. Instant download.
- Complete the entire system in under 90 minutes
- Includes all worksheets, guides, and clarity tools
- Lifetime access with free updates
30 day money back guarantee.
Try it with zero pressure.
"My copy started converting because I stopped writing for everyone and started writing for one person."
— Rachel T., FounderYou start with a vague customer and generic messaging. Then you define one real core persona, map what drives them, and capture their language. By the end, your product decisions and copy feel focused and confident.
Who this is for
- You are unsure who your core customer really is
- Your messaging feels generic and inconsistent
- You want clearer product decisions and clearer copy
Who this is not for
- You want market research done for you
- You already have strong customer data and personas in place
- You want to target everyone and still sound specific
How it works
Simple, guided, no overwhelm.
Download instantly after purchase
Define your core persona using the canvas
Map triggers, motivations, and objections
Validate and use the persona in product and messaging
Still have questions?
Here are the ones founders ask most.
How long does it take?
Most founders finish in 60 to 90 minutes. You can also do it in short sessions.
What if I have multiple customer types?
Start with one core persona first. You can build additional personas later once the core is clear.
Is this for B2B or B2C?
Both. The kit focuses on motivations and behavior, which matter in any context.
Will this help my copy?
Yes. It gives you language, hooks, objections, and outcomes to use directly in messaging.
Do I get updates for free?
Yes. Future updates are included.
Ready To Stop Guessing Your Customer?
One clear persona. Better decisions. Better conversion.
Product Kit OS tools are used by founders across SaaS, agencies, coaching, and early stage startups.
Save with a bundle
Go further for less. This kit is included in these bundles.
Starter Bundle
Early founder starter pack.
5 kits included
Most affordable way to get started.
Clarity Bundle
Lock vision, audience, voice, and angle.
6 kits included
Perfect if you want crystal clear direction fast.
Full System Bundle
All 20 kits. One price.
20 kits included
Everything you need to build and launch with confidence.
Go deeper with more clarity tools
Explore complementary kits that work beautifully with the Persona Kit.