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Know Exactly How You Win

Stop second guessing your idea and walk away with real direction today.

Everything you get in one simple system

Positioning Compass Kit - What's included

Mockup for illustration. Actual product is a digital download.

Competitive map, Only we statements, and segment picks.

Positioning Compass Kit takes you find your angle in a crowded market.

What you'll unlock

  • A clear positioning statement you can use everywhere
  • A differentiated angle that avoids commodity pricing
  • A sharp target customer and category framing
  • Your top competitors and how you are actually different
  • A simple “why you” story that sells without hype

Best for: Crowded markets who want clarity fast

This kit replaces weeks of confusion with one clear plan you can use today.

What you get inside the kit

Positioning Compass Guidebook
PDF
Category Selection Worksheet
PDF
Competitive Alternatives Map Worksheet
PDF
Contrast Builder Worksheet
PDF
Positioning Compass Canvas
PDFPNGCANVA
Positioning Scorecard Tool
XLSX
Bonuses includedA few extras to help you get clarity even faster
Positioning Angle Cards
PNGPDF
Positioning Statement Examples
PDF
Positioning Generator Prompts
PDFTXTJSON
Top Right Strategy Infographic
PNG
Explain Positioning Like You Are 5
MP4
Positioning Compass Kit
$99$39

Launch pricing for early supporters

One time purchase. Instant download.

  • Complete the entire system in under 90 minutes
  • Includes all worksheets, guides, and clarity tools
  • Lifetime access with free updates

We'll notify you when this kit launches. No spam.

Instant download Secure payment Lifetime updates
What founders are saying

"I finally found a positioning angle that felt true and actually sellable. No more guessing."

— Chris B., SaaS Founder

You start feeling like you blend in with competitors. Then you choose a clear frame, map the contrast, and write a crisp “why you” story. By the end, you have a positioning decision you can finally commit to.

Who this is for

  • You feel too similar to competitors
  • You want a clear “why you” story
  • You need a positioning decision you can build around

Who this is not for

  • You want a logo critique or visual identity kit
  • You want to copy a competitor’s positioning
  • You refuse to pick a lane

How it works

Simple, guided, no overwhelm.

1

Download instantly after purchase

2

Identify your audience and competitive set

3

Choose a positioning angle with the Compass

4

Write your positioning and “why you” statements

Still have questions?

Here are the ones founders ask most.

How long does it take?

Most founders finish in 60 to 90 minutes. You can also split it into two short sessions.

What if I have multiple audiences?

Start with your primary audience. You can repeat the process for other segments later.

Does this work for services and agencies?

Yes. Positioning is even more important when the product is you.

Will this help with pricing?

Yes. Strong positioning makes pricing easier because value becomes clearer.

Do I get updates for free?

Yes. Future updates are included.